Implementasi Integrated Marketing Communication Untuk Meningkatkan Kinerja Penjualan Di PT. Pro-Specs Indopratama

Azirial Haykel Ab Aziz

doi:10.59246/muqaddimah.v2i1.583

Authors

Azirial Haykel Ab Aziz Universitas Islam Indonesia

DOI:

https://doi.org/10.59246/muqaddimah.v2i1.583

Keywords:

Integrated Marketing Communication, Marketing Strategy, PT. Indopratama Pro-Specs

Abstract

This research aims to analyze the Integrated Marketing Communication (IMC) strategy implemented by PT. Pro-Specs Indopratama (PSI) in an effort to expand brand awareness, retain customers and expand market share in the Non-Destructive Testing (NDT) industry in the Asia Pacific region. We collected data through interviews with 10 internal staff involved in implementing IMC. The analysis results show that PSI uses various media, such as websites, social media, email, and industry events, to reach target audiences. They have an active strategy of attending industry exhibitions and conducting NDT equipment demonstrations. PSI's marketing communications objectives are to increase brand awareness, expand market share, and retain existing customers. Employees play an important role in the implementation of IMC strategy by becoming company brand ambassadors. Coordination between departments involved in IMC is carried out through regular meetings.

References

Affandy, F. F., & Pratiwi, I. E. (2021). The Pandemic Of Covid-19 And Muslim Consumer Behavior (Case Study In Kota Jayapura, Papua Province). Salam: Jurnal Sosial Dan Budaya Syar-I, 8(3), 735–754. Https://Doi.Org/10.15408/Sjsbs.V8i3.19597

Al Hamli, S. S., & Sobaih, A. E. E. (2023). Factors Influencing Consumer Behavior Towards Online Shopping In Saudi Arabia Amid Covid-19: Implications For E-Businesses Post Pandemic. Journal Of Risk And Financial Management, 16(1). Https://Doi.Org/10.3390/Jrfm16010036

Alvin, S. (2022). Penerapan Integrated Marketing Communication (Imc) Dalam Judi Online: Studi Kasus Di Situs Bandar55. Jurnal Komunikasi, 16(2), 148–160. Https://Journal.Trunojoyo.Ac.Id/Komunikasi/Article/View/14389

Andriani, J., & Wahyu Winarno, W. (2022). Faktor Yang Mempengaruhi Penggunaan Pedulilindungi Zonasi. Jurnal Sistem Informasi, 4(1), 89–100. Https://Journal.Unilak.Ac.Id/Index.Php/Zn/Article/View/9834/3882

Anselmus S. J. Mandagie. (2020). Proses Hukum Tindak Pidana Pembunuhan Yang Dilakukan Oleh Anak Dibawah Umur Ditinjau Dari Undang-Undang Nomor 11 Tahun 2012 Tentang Sistem Peradilan Pidana Anak. Lex Crimen, Ix(2), 5362.

Arnautovska, U., Kesby, J. P., Korman, N., Rebar, A. L., Chapman, J., Warren, N., Rossell, S. L., Dark, F. L., & Siskind, D. (2022). Biopsychology Of Physical Activity In People With Schizophrenia: An Integrative Perspective On Barriers And Intervention Strategies. Neuropsychiatric Disease And Treatment, 18, 2917–2926. Https://Doi.Org/10.2147/Ndt.S393775

Bandurin, M. A., Bandurina, I. P., & Yurchenko, I. F. (2021). Improvement Of Metrological Measurements Of Bridge Crossings At Waterworks When Studying Non-Destructive Testing Methods. Journal Of Physics: Conference Series, 1728(1). Https://Doi.Org/10.1088/1742-6596/1728/1/012001

Basril, W. J., & Kamal, M. N. (2022). Video Sebagai Media Promosi Tahah Di Sumatera Barat. Dekave : Jurnal Desain Komunikasi Visual, 12(2), 207. Https://Doi.Org/10.24036/Dekave.V12i2.117372

Fauzi, I., & Duwiki, M. (2020). Pengaruh Motivasi Dan Disiplin Kerja Terhadap Kinerja Guru Di Yayasan Al Wasatiyah Tangerang. Jurnal Ekonomi Efektif, 2(2), 298–305. Https://Doi.Org/10.32493/Jee.V2i2.4172

Gina Patriani Manuputty. (2022). Analisis Manajemen Risiko Berbasis Iso 31000 Pada Aspek Operasional Teknologi Informasi Pt. Schlumberger Geophysics Nusantara. Paper Knowledge . Toward A Media History Of Documents, 3(April), 49–58.

Islam, A., Wahab, S. A., & Abdul Latiff, A. S. (2023). Can Small And Medium Businesses Endure The Covid-19 Crisis Through Strategic Philanthropy? Management Matters, 20(1), 16–35. Https://Doi.Org/10.1108/Manm-04-2022-0049

Istighfarin, A. (2022). Implementasi Strategi Imc Industri Kecil Menengah Pada Produsen Makanan Beku. Jurnal Penelitian Ipteks, 7(1), 11–18. Https://Doi.Org/10.32528/Ipteks.V7i1.5983

Machado, M. A., Rosado, L. S., & Santos, T. G. (2022). Shaping Eddy Currents For Non-Destructive Testing Using Additive Manufactured Magnetic Substrates. Journal Of Nondestructive Evaluation, 41(3). Https://Doi.Org/10.1007/S10921-022-00882-1

Ni, Q. Q., Hong, J., Xu, P., Xu, Z., Khvostunkov, K., & Xia, H. (2021). Damage Detection Of Cfrp Composites By Electromagnetic Wave Nondestructive Testing (Emw-Ndt). Composites Science And Technology, 210. Https://Doi.Org/10.1016/J.Compscitech.2021.108839

Nopal, N. F., & Sofyan, A. (2023). Strategi Integrated Marketing Communications (Imc) Marrs.Id Untuk Menarik Minat Beli Konsumen. Bandung Conference Series: Communication Management, 3(1), 344–350. Https://Doi.Org/10.29313/Bcscm.V3i1.6050

Nugroho, M. T., & Kurniawan, H. (2022). Perancangan Video Company Profile Pt Fala Group Indonesia Berbasis Multimedia Sebagai Media Promosi. Respati, 17(2), 71. Https://Doi.Org/10.35842/Jtir.V17i2.462

Putri, A. A., Heriyanto, J., & Siregar, D. (2021). Analisa Pembesian Menggunakan Sni 2847 : 2019 Dan Sni 7394 : 2008 Pada Struktur Atas Rusun Dr Hadrianus. 244–251.

Putri, A. I., Octavia, D. A. R., & Romadhan, M. I. (2022). Penerapan Integrated Marketing Communication (Imc) Oleh Aiola Eatery Dalam Keberhasilan Promo Halal Bi Halal. Relasi: Jurnal Penelitian Komunikasi, 2(2), 1–7.

Ryan, K. (2020). Library.Uns.Ac.Id Digilib.Uns.Ac.Id. Pengaruh Citra Merek , Perceived Quality Dan Iklan Terhadap Keputusan Pembelian Shampoo Merek Lifebouy, 2(1), 103.

Saputri, W. O. E., Romadhan, M. I., & Pradana, B. C. S. A. P. (2022). Strategi Imc Matahari Departement Store Melalui Program Shop And Talk Sebagai Upaya Meningkatkan Engagement Di Masa Pandemi. Seminar Nasional 2022 “Transformasi Digital Dalam Upaya Peningkatan Perekonomian Pasca Pandemi,” 1(1).

Suryaman, M., Fitriani, R., & Santoso, D. B. (2022). The Application Of Technology Acceptance Model In Evaluating Mixed Reality As A Learning Strategy On Classroom Management. 12(2), 494–505.

Tan, W., & Irawan, I. (2021). Kontekstualisasi Peraturan Daerah Kota Batam Terkait Pencemaran Lingkungan Perspektif Sustainable Development Goals (Sdgs). Maleo Law Journal, 5(2), 30–37.

Tyas, M. A., & Syahida, A. R. (2022). Strategi Pemasaran Online Jasapindah.Id Berbasis Integrated Marketing Communication (Imc). Jurnal Ilmu Komunikasi Balayudha, 2(1), 52–62.

Widiastomo, Y. M. (2021). Business Aspect Of Intellectual Properties “Si Juki.” Imoviccon Conference Proceeding, 2(1), 64–72. Https://Doi.Org/10.37312/Imoviccon.V2i1.63

Zhang, X. J., Jinpeng, X., & Khan, F. (2020). The Influence Of Social Media On Employee’s Knowledge Sharing Motivation: A Two-Factor Theory Perspective. Sage Open, 10(3), 215824402094249. Https://Doi.Org/10.1177/2158244020942495