SILVIA A CHAIRUNNISAH; JOSEPH MJ RENWARIN; M RICHO RIANTO; MATDIO SIAHAAN; DJUNI THAMRIN; DWI ENTIA; ANNISA D AMBARWATI; HUSNI F RAMADHAN; HENDY TANNADY. How H&M make concept BUY NOW THINK LETTER, H&M’s Role in Gen Z’s Hedonic and Impulsive Buying Trends. MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis, [S. l.], v. 2, n. 4, p. 62–65, 2024. DOI: 10.59246/muqaddimah.v2i4.1006. Disponível em: https://ejurnalqarnain.stisnq.ac.id/index.php/MUQADDIMAH/article/view/1006. Acesso em: 20 sep. 2024.