Silvia A Chairunnisah, Joseph MJ Renwarin, M Richo Rianto, Matdio Siahaan, Djuni Thamrin, Dwi Entia, … Hendy Tannady. (2024). How H&M make concept BUY NOW THINK LETTER, H&M’s Role in Gen Z’s Hedonic and Impulsive Buying Trends. MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi Dan Bisnis, 2(4), 62–65. https://doi.org/10.59246/muqaddimah.v2i4.1006