Faktor–Faktor Yang Mempengaruhi Keputusan Konsumen Terhadap Pembelian Produk Kerajinan Tangan Dikampung Baru Maroangin Kecamatan Ma’rang Kabupaten Pangkajene Dan Kepulauan

Authors

  • Anugrah Murtini STAI DDI Pangkep

DOI:

https://doi.org/10.59246/muqaddimah.v1i4.437

Keywords:

Handicrafts, Pangkajene Regency, Products

Abstract

Handicrafts are activities that focus on manual skills and functions to process raw materials that are often found in the environment into objects that are not only of use value but also of aesthetic value. Pangkajene Regency and the islands are areas that are currently under development in tourism in South Sulawesi. This is a market potential for the tourism industry which has an impact on the extent of the local handicraft market. The types of handicraft industry products produced by Pangkep regional craftsmen include bags, shoes, wallets, belts and so on.

References

Aravik, Havis. Sejarah Pemikiran Ekonomi Islam Kontemporer Ed-1. Kencana: Depok, 2017.

Setyanto, Linggar Eka Zainul Arifin, dann Sumarti, “Pengaruh Atribut Produk terhadap Keputusan Pembelian”. Jurnal Administrasi Bisnis. Vol. 46 No. 2, 2017.

Simamora. Panduan Riset Perilaku Konsumen. Jakarta PT Gramedia Pustaka Utama, 2002.

Tjiptono, Fandy dan Anastasia Diana, Pemasaran Esensi & Aplikasi. Yogyakarta: C.V Andi Offset, 2016.

Widodo, Izza Indora Maulana. Skripsi : “Pengaruh Persepsi Kualitas Produk, Desain Produk, Promosi dan Persepsi Harga Terhadap Keputusan Pembelian Honda Vario” Yogyakrta: Universitas Muhammadiya Yogyakarta, 2017.

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Published

2023-07-13

How to Cite

Anugrah Murtini. (2023). Faktor–Faktor Yang Mempengaruhi Keputusan Konsumen Terhadap Pembelian Produk Kerajinan Tangan Dikampung Baru Maroangin Kecamatan Ma’rang Kabupaten Pangkajene Dan Kepulauan. MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi Dan Bisnis, 1(4), 72–81. https://doi.org/10.59246/muqaddimah.v1i4.437

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