Dampak E-commerce terhadap Perilaku Konsumen : Studi Perbandingan Studi Kasus Belanja Online dan Offline di Kabupaten Bima
DOI:
https://doi.org/10.59246/muqaddimah.v3i1.1233Keywords:
E-Commerce, Consumer Behavior, Online Shopping, Offline Shopping, Digital TransformationAbstract
This study examines the impact of e-commerce on consumer behavior by comparing online and offline shopping patterns in Bima Regency. Using a mixed-method approach, the research analyzed data from 200 respondents through surveys and in-depth interviews. The findings reveal significant shifts in consumer behavior, with 65% of respondents showing increased preference for online shopping platforms. Key factors influencing this shift include convenience, price comparisons, and product variety. However, certain product categories still maintain strong offline shopping preferences. The study contributes to understanding local consumer behavior in the digital transformation era.
References
Ajzen, I. (2020). The theory of planned behavior: A bibliography. University of Massachusetts, Amherst. https://doi.org/10.1016/j.jbusres.2020.04.001
Amalia, S. N., & Pratomo, D. (2021). Pengaruh e-commerce terhadap perilaku konsumen di era digital: Studi empiris di Indonesia. Jurnal Ekonomi dan Bisnis, 24(2), 145–162. https://doi.org/10.24123/jeb.v24i2.4567
Badan Pusat Statistik. (2023). Statistik e-commerce Indonesia 2023. BPS RI.
Davis, F. D. (2019). Technology acceptance model for e-commerce: Evolution and future directions. MIS Quarterly, 43(2), 213–233. https://doi.org/10.2307/misq.2019.43.2.213
Firmansyah, M. A., & Sari, P. K. (2020). Pengantar e-commerce di era digital. Media Sahabat Cendekia.
Hidayat, R., Sumarwan, U., & Nurmalina, R. (2023). Analisis faktor yang mempengaruhi kepercayaan konsumen dalam berbelanja online. Jurnal Manajemen dan Pemasaran, 15(1), 78–95. https://doi.org/10.15408/jmp.v15i1.3456
Kusuma, H., & Wijaya, T. (2023). The impact of digital payment on e-commerce growth in Indonesia. International Journal of Business Studies, 6(2), 167–182. https://doi.org/10.1108/IJBS-06-2023-0089
Li, X., & Zhang, G. (2020). Understanding the role of trust in e-commerce: A meta-analysis. Journal of Electronic Commerce Research, 21(1), 75–89. https://doi.org/10.1016/j.elerap.2020.100980
Nugroho, A. H., & Susilowati, D. (2021). Transformasi digital UMKM melalui e-commerce di masa pandemi. Jurnal Ekonomi dan Pembangunan, 29(2), 123–140. https://doi.org/10.14203/JEP.29.2.2021.123-140
Rahman, M. A., Islam, M. A., & Esha, B. H. (2020). Factors influencing consumer behavior in online shopping: A study in Bangladesh. Journal of Asian Finance, 7(4), 231–243. https://doi.org/10.13106/jafeb.2020.vol7.no4.231
Suryani, E. (2022). Adopsi e-commerce di kalangan milenial: Studi kasus di Nusa Tenggara Barat. Jurnal Sistem Informasi, 18(1), 45–58. https://doi.org/10.21609/jsi.v18i1.1234
Sutanto, M. A., & Wijaya, S. (2021). Comparative analysis of online and offline shopping behavior. Asian Journal of Business Research, 11(3), 89–104. https://doi.org/10.14707/ajbr.210089
Wang, Y., & Yu, C. (2020). Consumer behavior in e-commerce: A cross-cultural study. International Journal of Electronic Commerce, 24(1), 34–55. https://doi.org/10.1080/10864415.2020.1715206
Widodo, M., Irawan, H., & Sukmono, R. (2022). Analisis pola konsumsi digital di era post-pandemic. Jurnal Riset Ekonomi dan Manajemen, 22(2), 156–171. https://doi.org/10.21002/jrem.v22i2.1678
Yulianto, E., Sunarti, S., & Wibowo, E. (2023). Pengaruh digital marketing terhadap keputusan pembelian online. Jurnal Administrasi Bisnis, 95(1), 205–214. https://doi.org/10.15408/jab.v95i1.5678
Zhang, T., & Zhou, H. (2021). Understanding consumer trust in e-commerce: A meta-analysis review. Journal of Business Research, 129, 134–149. https://doi.org/10.1016/j.jbusres.2021.02.067
Zhou, L., Wang, W., & Chen, J. (2022). The future of e-commerce: Trends and predictions. International Journal of Electronic Commerce Studies, 13(1), 1–22. https://doi.org/10.7903/ijecs.1945
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
