Product Legalization Literacy in The Framework of Increasing Sales in MSMEs (Case Study : BUMDesa Kuala Alam)

Desi Rama Diana; Wan Junita Raflah

doi:10.59246/alkhidmah.v2i3.962

Authors

Desi Rama Diana Politeknik Negeri Bengkalis
Wan Junita Raflah Politeknik Negeri Bengkalis

DOI:

https://doi.org/10.59246/alkhidmah.v2i3.962

Keywords:

Product, Legalization Literacy, Increase Sales, MSMEs

Abstract

The main goal of the project to be achieved in this final project is to create or organize a seminar is to provide an understanding of the legality literacy of a product in can carry out the process of making product legality to MSMEs business owners so that it thereby increasing human insight by following applicable regulations, with the background of problem namely in BUMDesa Kuala Alam which still does not have legal product legality as a whole. as for the participants who attended this activity amounted to 100 people consisting of 13 business people and 87 people from Students of State Polytechnic Bengkalis the process involved finding and determining the criteria for sponsors and speakers, knowing the planning and realization of the promotion budget, knowing the obstacles that occur, looking for solutions to the obstacles ancountered and evaluating seminar activities through feedback from participants. This final project uses 4 (four) methods consisting of project preparation plans, project implementation plans, accomplishment plans and project reporting plans. The results of the initial for this project seminar are the implementation product Legalization Literacy in MSMEs BUMDesa Kuala Alam in increase sales. awareness of business actors arises because they know the important role of halal legality in a product. then it can be seen that several MSMEs products have successfully carried out the legality process which has been assisted by students of the bengkalis state polytechnic as a contact person between business actors and the Bengkalis Chamber of Commerce and Industry institution, namely candied marmalade products, nipah sugar and nira nipah.

References

Abdurrahim, SEI., MM. Dr. Dwi Wahyu Artiningsih, SE., MM. Defin Shahrial Putra, SE., MM. Dewi Ariefahnoor, SE., MM. Amalia Wahyuni, SE., MM. Ervica Jamilah, SE., MM. (2022). Sosialisasi Alur Proses Sertifikat Halal Pada UKM Apam Barabai di Barabai Kabupaten Hulu Sungai Tengah Dalam Meningkatkan Penjualan. Jurnal Pengabdian. Bidang Ilmu: Manajemen.

Aditiya Apriatama. (2021). Upaya Peningkatan Penjualan Es Ngiler di Masa Pandemi Covid-19. Skripsi, Program Studi Administrasi Bisnis. Fakultas Ilmu Sosial dan Ilmu Politik. Universitas Muhammadiyah Mataram.

Anisah. (2020). Strategi Pemasaran Dalam Meningkatkan Penjualan Produk Busana Muslim di Pasar Aceh. Skripsi, Program Studi Ilmu Ekonomi. Fakultas Ekonomi Dan Bisnis Islam. Universitas Islam Negeri Ar-Raniry: Banda Aceh.

Asep Hidayat, Surya Lesmana, Zahra Latifah. (2022). Peran UMKM (Usaha, Mikto, Kecil, Menengah) Dalam Pembangunan Ekonomi Nasional. Jurnal Inovasi Penelitian:JIP. ISSN 2722-9467. Vol.3 No.6 Nopember 2022.

Cut Chrismona Bella Ayunda. (2021). Pengaruh Literasi dan Sosialisasi Terhadap Keputusan Nasabah Dalam Pemilihan Produk Tabungan Firdaus pada PT Bank Aceh Syariah Cabang Tapak Tuan. Skripsi, Program Studi Perbankan Syariah. Fakultas Ekonomi Dan Bisnis Islam. Universitas Islam Negeri Ar-Raniry: Banda Aceh.

Data Statistics Indonesia Bengkalis Regency Bengkalis. (2023). Available From: https://bengkaliskab.bps.go.id/indicator/12/57/1/jumlah-penduduk-kab-bengkalis-menurut-proyeksi-bps.html. Accessed 05 june 2023.

Data Statistics of the Kuala Alam Village Government. (2023). Available From: http://kualaalam.desa.id/gerafik/penduduk. Accessed at 27 may 2023.

Firmansyah, A. (2019). Pemasaran Produk dan Merek (Planning and Strategy). Surabaya: CV.Penerbit Qiara Media.

Gama Andrio. (2021). Marketing Development Strategy to Increase Sales at Tiga Putra Store in Bengkalis. In the thesis Applied Bachelor Degree of International Business Administration, Study Program Business Administration Department. State Polytechnic of Bengkalis.

Ida Bagus Nyoman Udayana, Naili Farida, Ambar Lukitaningsih, Heru Kurnianto Tjahjono & Nuryakin | (2021) The important role of customer bonding capability to increase marketing performance in small and medium enterprises, Cogent Business & Management, 8:1, 1932239, DOI: 10.1080/23311975.2021.1932239.

Irawan Malebra, Nur Rini, Paniya, Umar Farouk, Erika Devie. (2021). Legality of UMKM Based Establishment of Startup by Students of State Polytechnics of Semarang. Admisi dan Bisnis, Volume 22 Nomor 1 Tahun 2021. Open Accessed at : https://jurnal.polines.ac.id/index.php/admisi.

Joseph D. Chapman, Stacey Schetzsle, Jessica G Zeiss. (2021). Sales Management Students Choaching Sales Students: An Experiential Learning Project Used To Teach Coaching Skills And Improve Sales Presentations. Marketing Education Review, DOI: 10.1080/10528008.2021.1912614.

Kamus Besar Bahasa Indonesia (KBBI). (2023). Explain About Legalization. Available from: https://kbbi.web.id/legalitas. Accessed 28 May 2023.

Maha Mohammed Yusr, Olayemi Abdullateef Aliyu, Amira Khattak, Maruf Gbadebo Salimon, Shoaib Muhammad. (2022). Determinants of SMEs’ product innovation performance in Malaysia: an extended model, Cogent Business & Management, 9:1, 2152649, DOI: 10.1080/23311975.2022.2152649.

Nana Meliana Ning Tias. (2021). Peran Usahan Mikro Kecil Menengah (UMKM) Tahu Dalam Meningkatkan Kesejahteraan Masyarakat Abian Tubuh. Skripsi, Konsentrasi Enterpreneur Program Studi Administrasi Bisnis. Fakultas Ilmu Sosial Dan Ilmu Politik. Universitas Muhammadiyah: Mataram.

Ni Nyoman Nia Oktaviani, Putu Gede Arya Sumerta Yasa. (2022). Urgensi Legalitas Usaha Bagi Industri Kecil dan Menengah (IKM). Jurnal Pendidikan Kewarganegaraan Undiksha Vol. 10 No. 2 (Mei, 2022). Open Access at : https://ejournal.undiksha.ac.id/index.php/JJPP.

Rahmanisa Anggraeni. (2021). Pentingnya Legalitas Usaha Bagi Usaha Mikro Kecil dan Menengah. Eksaminasi: Jurnal Hukum Vol. 1 No. 1 (2021) pp. 77-83

Siti Indah Purwaining Yuwana, Hikmatul Hasanah. (2021). Literasi Produk Bersertifikasi Halal Dalam Rangka Meningkatkan Penjualan Pada UMKM. Jurnal Pengabdian Masyarakat Madani (JPMM)

Yeni Absah, Isfenti Sadalia, Tetty Juliaty. (2021). Analysis of Business Strategy of MSMEs in Medan City in the New Normal. Advances in Economics, Business and Management Research, volume 647 Proceedings of the 7th Sriwijaya Economi