Meningkatkan Ekonomi Keluarga Dalam UMKM Rumah Tangga Melalui Pengolahan Sabun Cuci Piring Bagi Masyarkat Desa Besar Ii Terjun

Nicole Theo Fany

doi:10.59246/alkhidmah.v2i4.1080

Authors

Nicole Theo Fany Universitas Muhammadiyah Sumatera Utara

DOI:

https://doi.org/10.59246/alkhidmah.v2i4.1080

Keywords:

Economy, Soap Processing, UMKM

Abstract

The Independent Community Service Program (KKN) implemented in Desa Besar II Terjun, Pantai Cermin District, Serdang Bedagai Regency, aims to increase the capacity of Micro, Small, and Medium Enterprises (MSMEs) through product and marketing innovation. This program focuses on developing MSME products, such as making dishwashing soap, as well as introducing simple marketing techniques, such as using logos and banners for product branding. The method used in this program is a participatory approach, which involves the community in outreach activities, training, and direct mentoring. The results of this activity show that the participating MSMEs are able to apply the product innovations taught, such as developing variations of dishwashing soap products with more attractive packaging. In addition, marketing training increases MSME awareness of the importance of branding in attracting consumer attention, as evidenced by the increase in sales of several products after the use of logos and banners. However, several challenges are still faced, especially in terms of limited access to raw materials and mastery of digital marketing techniques. This program has a positive impact on the development of MSMEs in Desa Besar II Terjun, although there are time constraints in implementation and mentoring. Therefore, further assistance and collaboration with the local government are needed to ensure the sustainability of the results achieved. This activity is also a learning tool for students in applying knowledge to real situations in society.

References

Blank, S., & Dorf, B. (2012). The startup owner's manual: The step-by-step guide for building a great company. K&S Ranch Press.

Boone, L. E., & Kurtz, D. L. (2015). Contemporary marketing (17th ed.). Cengage Learning.

Cravens, D. W., & Piercy, N. (2012). Strategic marketing. McGraw-Hill Education.

Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37-52.

Drucker, P. (1985). Innovation and entrepreneurship: Practice and principles. Harper & Row.

Jobber, D., & Ellis-Chadwick, F. (2016). Principles and practice of marketing (8th ed.). McGraw-Hill.

Keller, K. L. (2013). Strategic brand management (4th ed.). Pearson.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Lamb, C. W., Hair, J. F., & McDaniel, C. (2016). MKTG: Principles of marketing. Cengage Learning.

Prahalad, C. K., & Ramaswamy, V. (2004). The future of competition: Co-creating unique value with customers. Harvard Business School Press.

Roper, S., & Hewitt-Dundas, N. (2008). Innovation, networks and the diffusion of manufacturing best practice: A comparison of Northern Ireland and the Republic of Ireland. Research Policy, 37(2), 294-308.

Schumpeter, J. A. (1934). The theory of economic development: An inquiry into profits, capital, credit, interest, and the business cycle. Harvard University Press.

Shimp, T. A. (2010). Advertising promotion and other aspects of integrated marketing communications (8th ed.). South-Western Cengage Learning.

Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Pearson.

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2013). Services marketing: Integrating customer focus across the firm (6th ed.). McGraw-Hill.